Taylor M. Cruz is Associate Professor of Sociology and faculty affiliate at the Center for Ethnography and Cultural Analysis at California State University, Fullerton. She studies the social life of data analytics, including how health practitioners, scientists, policymakers, and lay people work with large-scale data systems in everyday society. Her main research examines the rapid circulation of biomedical data and its consequences for science, governance, and care. She is also currently studying organized resistance to automated technologies and community perceptions of COVID-19 pandemic response. Her work is featured in Social Science & Medicine, Information, Communication & Society, and Big Data & Society; from a previous research life, she has also published on HIV/AIDS, stigma, and access to care. For more information, visit her website at www.taylormcruz.com.